International Journal of Research in Finance and Marketing
  • Year: 2016
  • Volume: 6
  • Issue: 6

Amalgamation of Mobility in Insurance: Leverage the Power of Reach

  • Author:
  • Sasmita Pattnaik1, Anita Sahoo2, Manoranjan Dash3
  • Total Page Count: 6
  • Page Number: 19 to 24

1Asst. Professor, Faculty of Management Sciences, Siksha O Anusandhan University, Bhubaneswar

2Asst. Professor, Faculty of Management Sciences, Siksha O Anusandhan University, Bhubaneswar

3Asst. Professor, Faculty of Management Sciences, Siksha O Anusandhan University, Bhubaneswar

Online published on 29 March, 2017.

Abstract

Today, mobility is enhancing filed capabilities, helping engage customers and mobile devices have now taken on the role once occupied by the fledgling Internet. Insurers are struggling to address challenges around security, connectivity, scalability, and multiple platforms and operating systems. There are currently more than 800 applications in the Apps store under the category of insurance. Everything from insurance glossary and dictionaries, to insurance industry journals, life insurance, homeowners, even home inventory management applications, auto insurance, healthcare, home mortgage insurance, and patient check-in applications to streamline the check-in at healthcare providers ’offices. For policyholders and members, insurance carriers are improving customer service with mobile applications to assist in finding covered medical providers, linking hours of operations, maps, and other information on the provider. Since consumers will increasingly want to check their investment portfolios via a handheld device, building out application for customers will become common practice among leading-edge companies. This paper focuses on the application of mobile devices in the insurance sector and how mobility affects the insurer.

Keywords

Mobile technology, Insurers, Internet, Insurance sector