Agricultural Marketing of Paddy in Odisha

India is the second largest producer of rice in the world after China. It is grown on about one-fourth of the total cropped area and provides food to about half of the country's population. Rice is the major food of more than 70% of total population. Its distribution in India is eastern coastal plains, West Bengal, Uttar Pradesh, Madhya Pradesh, Jammu and Kashmir, Punjab and Haryana. Two to three crops of rice are raised annually in the deltas of Mahanadi, Godavari, Krishna and Kaveri. Nowadays Punjab and Haryana are known for its cultivation. It depends upon irrigation. Besides, rice is grown on terraced fields of the hills from Kashmir to Assam. This study has attempted to focus on Rice production and procurement in terms of Agricultural marketing in the state Odisha. It has shown the growth rate in rice production and success rate of rice procurement in last 13 years. Apart from it both the rates are compared with each other to show the gap. So, the present study has used Time series analysis of trend fitting by method of least square to verify the differences between the actual and forecasted values between procurement and production of rice. Histogram and line graphs are used for robustness of the study.