International Journal of Research in Finance and Marketing
  • Year: 2016
  • Volume: 6
  • Issue: 8

An Empirical Study on Customer's Satisfaction of ATM Services in Bangalore City

  • Author:
  • Mohan M.S. Kumar1,, Seema Joseph2,, T. Aswatha Narayana3,
  • Total Page Count: 25
  • Page Number: 64 to 88

1Research Scholar, Department of Commerce, Tumkur University & Assistant Professor, St. Claret College, Bengaluru-560013, India

2Assistant Professor, Department of Commerce, St. Claret College, Bengaluru-560013, India

3Associate Professor, Department of commerce, GFGC K R Puram, Bengaluru, India

*Authors E-Mail ID's mohankumarms21@gmail.com

** sima.rose.shaijan@gmail.com

*** aswathtn@gmail.com

Online published on 29 March, 2017.

Abstract

In the present day world, the revolutionary development of the information and communication technology has contributed towards the development of the banking sector. ATM is the most popular and widely used e-banking services in the Indian banking industry. This study is an attempt to analyze the level of customer satisfaction in ATM service provided by banks in India. The study based on the primary data was collected from 80 respondents in Bangalore city using random sampling method. The data was collected through structured questionnaire. The study reveals that the most significant problem faced by the customers regarding ATMs is the out of order and out of cash condition of the machine and the majority of respondents are fulfilling their requirement through using ATM service and they also happy with number of ATM available in their locality, but most of respondents are not happy with transaction cost charged by different banks for ATM service and addressing the grievances of the ATM customers.

Keywords

ATM, E-banking, Customer satisfaction