Research Paper Topic-Client Success Factors of Customer Relationship Management

Customers are the focal point in the development of successful marketing strategies. The strategies of marketing influence consumers and are greatly affected by cognition, behavior and environments. In the present scenario, organizations are taking a lot of effort for the betterment of CRM. The paper focusses on CRM factors from customer point of view, which the organizations are adopting for achieving their goal. In the concept of Customer Relationship Management relationship’ exists between the customer and the supplier. Customer is an important key or an asset for an organization. In understanding the process, it is important for academicians and researchers to better know about the customer associated factors. It is with this background, the researcher pin points the detailed study of trust, loyalty, commitment, customer satisfaction, value, and service quality. Organizations have their own way of managing relationships with its customers. Managing relationship for an organization is an important task to survive in the competitive world. In this paper, the effort is to study and understand the relevance of various CRM factors. Highlighting the important factors can helped the enterprises in the process implementation. Hence CRM is an essential tool that is currently implemented in the enterprises can be considered as reference.