Symbiosis Institute of Management Studies (SIMS), Symbiosis International University (SIU), Range Hills Road, Khadki, Pune-411 020, Maharashtra State, India
Paytm is a mobile commerce platform and also a major e-commerce player in the Indian market. Paytm relies heavily on digital media marketing because it is an internet based company but equally on the various strategic partners they have for their different services that they provide to their 100million + customers all over India.
The study provides insight into various elements of digital marketing and client integration of the mobile payment (offline) in the company. Digital marketing is a continuously evolving sphere of marketing that has grown by leaps in bound due to the technological advancement. The future is cashless payments and paytm has pioneered it in so many distinctive ways. There is a constant need for a symbiotic relation between various business houses to have a fruitful partnership, for both the parties. The major objective of the internship was to obtain a first-hand experience of digital marketing and client servicing for a new developing market.
