1Research Scholar, Department of Commerce with Farm Management, Vidyasagar University, Midnapore-721 102, West Bengal, India
2Assistant Professor, Department of Commerce with Farm Management, Vidyasagar University, Midnapore-721 102, West Bengal, India
Behavioural finance has emerged as a new concept in the research area in recent times. Within this framework many countries in the world take effective steps to develop the Capital Market to achieve good economic growth. We have made a study to enquire the effect of Awareness and Perceived Risk Attitude on the Investment Behaviour in Stock Market. Using several statistical and econometrics tools and techniques such as descriptive statistics, Cronbach Alpha, Factor Analysis, Correlation Coefficient and Probit Regression Model by SPSS and Stata Softwares for analyzing the primary data that have been collected from 500 randomly selected individual Stock Market investors from different districts of West Bengal through a structured questionnaire on 5 point Likert scale in appropriate areas the study has found that there has significant effect of Awareness and Perceived Risk Attitude on Investment Behaviour of individual investors of Stock Market as the different components of Awareness and Perceived Risk Attitude has significant impact on the different components of Investment Behaviour of individual investors of Stock Market. The individual investors rely more on Financial Awareness in comparison to Social Learning. The Perceived Risk Attitudes of individual investors is mainly based on Cognition component of Perceived Risk Attitude in comparison to Affect component of Perceived Risk Attitude.
Stock Market, Behavioural Finance, Awareness and Perceived Risk Attitude
