Brand Analysis of Nexa

The purpose of this research is to analyze NEXA as a Premium Brand. It is known that Maruti Automobile Brands are not seen as a Premium Brands. NEXA is a differentiated and leading Indian brand which is acquiring a good amount of reputation and huge amount of sales in the Indian Market, which was the main target market from the inception of NEXA. Maruti Suzuki, which is ranked as India's largest car selling company has been quite successful in maintaining this coveted rank for years. However, in the early 1990s, when the market was opened up, Maruti Suzuki was controlling more than 60% of the market which was not expected throughout the market. However, this company was not the one without much of problems. The vital issue which the company faced at a given point in time was perception. NEXA-the next generation showroom is Maruti's earnest chance to win over a generation of customers who are tech savvy and care a lot about Brand image.