The main purpose of the study was to investigate the Role of Commodity Exchanges in Promoting Effective Supply Chain Management: Service Quality Perspective, case of ECOWSE Gimbi branch. The study adopted explanatory research design with the population of more than one hundred thousand coffee farmers, more than 500 traders and exporters and thirty employees of ECOWSE from which 500 respondents were drawn. Structured questionnaire were used for data collection from primary data sources and structural equation modeling with the help of SPSS AMOS statistical software version 23 was applied for data analysis. The study identified lack of service quality beyond the wall of the ECOWSE and the study recommended structural change to extend the service to the grass root level coffee supply chain-coffee producer farmers-so that the required amount and quality coffee be produced for internal consumption and international market.
ECOWSE, Coffee, Supply chain effectiveness, Service Quality