International Journal of Research in Finance and Marketing
  • Year: 2017
  • Volume: 7
  • Issue: 4

Perceptual mapping of Financial services vs. Needs of Working Women

  • Author:
  • Preeti Agarwal Garg1,4, Manisha Goel2, Rinku Sanjeev3
  • Total Page Count: 12
  • Page Number: 1 to 12

1Research Scholar, YMCA UST, Faridabad

2Associate Professor, Management Department, YMCA UST, Faridabad, Haryana (India)

3Associate Professor, IMS, Ghaziabad

4Asst. Professor, ACCF, Amity University, Noida(Uttar Pradesh)

Abstract

Women are coming forward in all economic, political and social fields. Now more and more women are choosing to be career oriented and they are equally contributing for the family expenditure as their male counterpart are doing in society. This concept of being working for the women if very high in Metro cities as the cost of living is also high as compared to category B and other cities. Present study is an attempt to analyse what the working women in NCR think about various financial services and which service do they will choose that will satisfy their unique needs.

Keywords

Financial Services, Working Women, Needs