Luxury Redefined-‘The Exclusivity Clause’

Indian market is one of the most important market for most of the multinationals all over the world. The country with its vast diversity has undergone a tremendous change in last decade or so. This research paper has focused on the perceptional change in the taste of Indian consumers and how luxury which was perceived differently a decade ago has redefined itself in the Indian market. This study concluded that the Indian consumers’ definition of luxury has changed. The consumption class has also undergone a tremendous change. This paper will help multinationals to redefine their products for Indian market and gives them a glimpse of taste of Indian consumers. This will also help them set a competitive price for the market which is still a driving force in Indian consumers to buy a product.