1Assistant professor, SRM Ramapuram B-School, SRM University, Chennai, India
2MBA Scholar (Part Time), SRM University, Ramapuram Campus, Chennai, India
This research paper shows the Effectiveness of Direct Marketing of Educational Software among the users” is taken to know about the gaps those occur between the product and usage process and also to know about the nature of direct marketing. The study is an opportunity to satiate the curiosity and expect to actively participate and take ownership of the project training and to experience the professional environment. This study has been conducted in the city of Chennai with questionnaire as a tool to collect the primary data from the customer. The sample size chosen is 150. The collected data has been analyzed and tabulated. Statistical tools like Frequency analysis, ANOVA, Chi square test and weighted average method has been used.
