Tourists Satisfaction in Tourist Destination: (A Study of Tigray-Ethiopia)

Making tourists experience with full of exaltation and ensuring the qualities whether leading to perceived value and satisfaction enhancement are important issues for tourism managers and destination managers in particular when designating the sustainability strategies. Further, achieving tourist satisfaction is become one of the important objectives for most tourism service businesses and organizations in today's intense completion of the tourism industry. Enhancing tourist satisfaction is believed will generate more profits and lowering marketing expenditures. Thus, the higher the rate of tourist satisfaction with the service quality, the higher the probability to perform future behavioral intentions, such as recommend to others, say positive things and revisit the destination. Cognizant this, this research was conducted at Tigray tourist destination, aimed at analyzing tourists’ level of satisfaction in the destination. The study has employed primary data mainly collected from 382 usable sample tourists using a questionnaire and through interview from destination managers. To analyze the collected data SPSS-20 software was adopted and techniques such as descriptive statistics, correlation analysis, ANOVAs were used. Finally, major findings and implications have also derived.