Social Media: An Essential Marketing Tool

Social media has acquired unprecedented importance in our day to day lives. The growing usage of social media has strong prominence for marketing. Social media has become an imperative component of promotion mix for marketers. The objective of the following paper is to present a holistic view of social media as a promotion tool and devise steps for a successful social media marketing plan. The paper also traces the history of modern social media. This paper is a significant contribution to growing literature on social media marketing.