Every investor has a unique choice of investment avenues based on customized needs and goals. Every investment avenue has its own unique set of characteristics. This study explores association of demographic characteristics with the investment objectives affecting choice of investment avenues of the individual investors. The investors’ decisions depend on the risk and return relationship of various investment avenues influenced by the psychology of the investors. In this study, survey approach has been adopted using a structured questionnaire. The sample has been collected from 229 respondents. The study has been taken within the geographical area of Indore district in Madhya Pradesh State of Central India. The objective of Quick Return, Tax Benefit and Liquidity are found to have significant relationship with age. Except objective of Tax benefit all the other investment objectives under study s has found to have significant relationship with gender of the investors.
Financial planning, Investment pattern, money management, investor, financial goals, demographic, investment factors
