1Assistant Professor, School of Commerce and Management, Sri Guru Granth Sahib World University, Fatehgarh Sahib
2Assistant Professor, Department of Commerce, A.S College, Khanna
Brands are the valuable assets for any organization. Brand add value o the products makes them easily sale in the market. Brand is the personality that identifies a product, service or company. To still remain in the market brand needs to take extra steps to keep customers interested, as people always looks for the best product. Customer will buy the product if they are aware about it Brand awareness is an important way of promoting commodity related products. The objective of the study is to examine the level of awareness regarding brand of super product and to study the awareness of super brand as compare to other brands. For achieving this objective research carried out at 100 respondents residing at Mandi Gobindgarh, Khanna and its villages. For testing reliability statically test chi-square was applied. The study suggests that there is a need to aware the customer about the different products of super brand. There is a need to improve the advertisement of super products because population is not properly aware bout the different products of super brands. It will help in increasing brand image. There is a need to capture more area to sale super products that will help to aware the people of that area who are not aware earlier
