Review of The influence of Investor Personality (The Big 5 Model) on Investor Behavior

An attempt has been made in this paper to assess the influence of the personality of the stock market investors on their investment behavior. The paper reviews various studies where the investor personality is assessed via the Big Five model and its influence on the various aspects of investor behavior are studied. The paper presents the introduction to the Big Five model followed by the description of the traits of the various personality types and then the behavior of each personality type with respect to stock market investments. The paper concludes that when the behavioral factors expressed by each investor personality type is known, financial advisors would be well equipped to guide the investors in making the right investment decisions thereby helping them avoid financial blunders.