Growth of Personal Care Product Market in India

Personal care products are those products which are used in personal hygiene and for beatification. Personal hygiene involves those practices performed by an individual to care for one's bodily health and wellbeing, through cleanliness.

The personal care product market grew in India by 9.2 percent in 2016. The market size of India's beauty, cosmetic and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars. India's personal care industry is composed of Hair care, Skin care, Oral care, Body care and cosmetics. Hair care posted current value growth of 8% in 2016. Oral Care Market is growing with a compound annual growth rate of 11.4% from last five years and is projected to get more than double by the year 2021. The personal care industry has witnessed a remarkable growth because of the various accelerating grow factors such as Consumers Population, Increase in Income, High level of Awareness, Celebrity Endorsement, Use of Internet: On line marketing, Rural Penetration, Infrastructural Improvements, Establishment of Organized Retail and Women as a Prime Driver.

The top personal care product brands in India are Hindustan Unilever Limited, ITC Limited, Colgate Palmolive India Ltd., Procter and Gamble, Johnson and Johnson, Marico Industries and Godrej Consumer Products Limited.