An Understanding of Movie Offers on Credit Card and Its Effect on Attracting & Retaining Credit Card Customers

The purpose of this research paper is to understand the various kind of movie offers on credit card and identify key areas & aspects of movie offers on credit card that have significant impact in attracting & retaining credit card customers. Data were collected from 214 respondents through a self-administered survey created and designed on www.surveymonkey.com. The questionnaire was floated online through specially designed pages on Facebook, Twitter & LinkedIn. Data were also collected from people visiting movie theaters to watch film. Analytics software MS excel and Tableau 10.0 were used to gain valuable insights from the raw data. Different credit companies have to adapt different marketing & advertisement strategies if they want customer attraction and retention through movie offers on credit card. Also apart from offers on movie booking portals, companies also should improve advertisement on various other channels. Time also plays a very crucial role in this ever so competitive industry. Right kind of offer on the right time could help company extract profits. The findings of this research paper can be of immense use to credit card companies trying to find out whether Movie offers on credit card help retain & attract credit card customers. Movie offers on credit card is a very niche topic and no research as of now has been done on this topic. The industry is set grow folds in coming years and gaining insights from one of the biggest markets in the world holds extreme value.