Mutual fund in Indian context is a challengeable phenomenon. It has attained commanding heights in the financial scenario of India. The main focus of this study is, on the factors influencing the respondents on their choice of Mutual Fund Company. The most important factors consider before investing in the mutual fund are objective of the scheme, past performance of a research team, services provided by the company etc. The best way of surviving and prospering in the competitive environment is through providing prompt, relevant and efficient information about Asset under Management, Net Asset Value and information about the scheme.
