The present study was aimed at finding out the level of different attributes like adoption, knowledge and awareness of respondents with the independent variables. The Barua village of Paschim Midnapore district was selected purposively for the present study. The sample size comprised of 139 livestock farmers in the Institute Village Linkage Project (IVLP) area at Barua. In the present study livestock owners’ adoption, knowledge and awareness behavior about selected animal husbandry practices were the dependent variables. The selected independent variables were - socio-economic, socio-psychological and communication variables. In the present investigation non-parametric two independent samples’ mean tests were done following Mann-Whitney U and Kolmogorov Smirnov Z tests. Means for K-independent samples were tested using Kruskal Wallis and Median tests. Mann-Whitney U and Kolmogorov Smirnov Z tests were further used to validate the results of comparative study to test the link between knowledge and awareness with adoption. It was found that nuclear family had significantly higher means of adoption and awareness than those of joint family. No significant difference was found in relation to adoption level between different family type and family size. For mean knowledge index no significant difference was found either due to family type or family size. Though no significant difference was found in case of mean indices of knowledge, adoption, and awareness due to age but mean knowledge index and adoption index was highest in case of age 51 and above. Mean index of awareness was highest for the middle age group (35–50 years). It was found that the adoption of any practice had naturally resulted significantly higher means of knowledge or awareness for some practices at 1% level of significance.
Knowledge, Adoption, Awareness, Livestock
