Institute of Hotel & Tourism Management, M.D. University, Rohtak, Haryana, India
Online published on 14 October, 2014.
Rapidly changing business circumstances demand that wine industry should develop itself with marketing orientation. Researches, at global level have indicated that wineries can be supportive in promotion of tourism destinations. Literature survey revealed that papers related to concept of wine tourism and wine tourists are very few. This paper tires to elaborate these concepts and provides recommendations for business promotion of wineries.
Wine Tourism, Wine Tourist, Segmentation, Marketing, Branding
