1Associate Professor, Department of Commerce, PSGR Krishnammal College for Women, Coimbatore
2M. Phil Research Scholar, Department of Commerce, PSGR Krishnammal College for Women, Coimbatore
Online published on 11 December, 2015.
Many activities are done electronically due to the acceptance of information technology at home as well as at the workplace. One such activity is e-banking. The entry of information technology into the banking industry has created a revolution and it has prompted Indian banks to design world class customer services system and practices to meet the growing customer needs. The study is based on primary data collected from 200 educated women in Coimbatore. Convenient sampling technique was applied and Simple Percentage Analysis has been used to analyse the data. Younger generation women are capable of handling new technology as they are aware of e-banking and are using it. All the respondents have knowledge about ATM/Debit card services than any other e-banking service rendered by banks.
e-banking, social economic profile, awareness and simple percentage