An empirical study on youth perceptions and preferences on smartphones

The cell phone can be perceived to be a global communication device. Cell phone markets are one of the most tempestuous market environments in the present day due to amplified competition and revolution. The revolution of smart phoneis well accepted and proven by the smartphones’ surging sales throughout these years by generation Y. This study concentrates on youth perception and preference on smartphones. The study also finds the awareness leveland impact of factors influencing buying decision of smartphones. The result indicates that Y-generations prefer to own the most sophisticated smartphones having maximum integrated applications and features. Y-generation is having enough knowledge about smartphones and its usability. The smartphones makers should keep on improving the features as per desires of new generation.