1PhD., Associate Professor, Dept. Hospitality Management, Tajen University
2Associate Dean, Academic Affairs, Tajen University
3Graduate Institute of Leisure Business Management, Tajen University
Online published on 21 May, 2016.
Health is vital to the success of an overseas learning. An effective instruction on particular self-health management plays an important role in fostering student's preventive behavior in overseas journey. This research attempted to apply the importance-performance analysis (IPA) techniques with the concept of health threats in the theory of health belief model (HBM) to identify the priorities for health care management. Different quadrants of the IPA represent different implication for practical use in terms of advising healthcare management. Using 302 student samples, we found that to take local foods was viewed as highly susceptible, yet the severity was underestimated. The threat of being infected by visiting host places was overlooked by the respondents. We concluded that the IPA could be adopted to identify the critical factors that need to be included in the orientation program in the study abroad program.
Study abroad, Health belief model, Importance-Performance Analysis, Disease prevention, College students