“Brand Preferences: A Study on Consumer Behavior towards Ayurvedic Products with special reference to !mravati Region”

The objective of the study is to examine the brand preferences of the consumers in buying various Aaurvedic products Data from the randomly selected 200 respondents has been collected from the Amravati Region. The brand preference depends on the opinions of family member of the respondents. The respondents give first preference for the more quantity, price and availability of the aayurvedic products. The aggressive marketing strategies and strong faith in the brand ambassador of the company leadto increase the sales volume as well as new customer base.