The Role of Advertisement in The Society

In India, every year, the government advertises in radio, TV and newspaper to get their children Polio vaccination if they are between zero to five years. The success rate has been over 80%. Again, without commercials, this would not have been possible. Thus, advertising played a crucial role in the success of Pulse Polio campaign. Advertising can also be used to generate awareness among public that which product they use and to which product they can say no. It can also be used to educate people about certain diseases or danger (example: -AIDS, TB, viral diseases, etc.). Even the backward people are now aware of many diseases and their problems. And all these credits goes to proper advertising. This paper focuses to the significant role of advertisement in different media.