“Customer Experience creation in Organized Retailing: A study conducted in selected parts of Bangalore City, India”

The modern blent amongst retailers is to propose appealing and lasting experiences for their customers. It can be regarded as an exertion to create an emotional bonding with customers through critical planning of tangible and intangible elements.

The shopping process involves customer interactions with people, merchandise, process, systems, technology and the entire physical environment. Experience occurs as a result of encountering, undergoing or living through things, which provide sensory, emotional, cognitive, behavioural and relational values.

The current study proposes to address the way between customer experiences and goodwill building. The work in this paper attempts to underwrite to the understanding of the influence of interdisciplinary motion in the creation of shopping experiences for customers by retailers on the goodwill creation.