1Research Scholar,
2Assistant Professor,
3Asst. Professor,
The present paper focuses on evaluating Service Quality perception of cellular phone service between Male and Female in India. The initial instrument was developed based on qualitative work, conceptualization and adaption of scales of researchers. A sample of 1494 respondents was selected through stratified sampling procedure. Independent t test was used to test the hypotheses formulated. The researchers found that for Assurance and Empathy dimensions of service quality, there is no significant difference in the value between male and female and that there is significant difference in value between male and female for the service quality dimensions of Pricing, Reliability, Perceived Network Quality and Convenience.
Cellular phone service, service quality dimensions, male, female
