Implementation of strategies for monitoring and control of professional practices in a higher educational institution of tourism studies (CUCEA)

All organizations and institutions, when they are established, they usually start with its fiscal and legal creation, which is what can be considered its base form, it is also important to consider the social aspect, starting with well-organizedpeople and which is the reason for being part of the organization: this is a common objective, a better place to live.

One of the areas that is important to get involved with other organizations or companies are the public relations, in this paper would be focused in an educational institutionin order to coordinated set actions and strategic communication, and whose main objective is to strengthen links with various organizations and people; in this interactive practice they should listen, inform and persuade them to achieve consensus, support actions in the present and future to form good students and better human beings.

Professional Practice in the educational area are activities that allows students to develop skills, attitudes, values, and apply the knowledge and abilities acquired in the classroom, these skills are share through their participation in the social, public or private area.

At the university of Guadalajara, has encouraged all head of departments in the campus to make sure to form students in a integrally form, it means not only with sufficient theories but also enough hours practice.