International Journal of Research in IT and Management
  • Year: 2015
  • Volume: 5
  • Issue: 8

Digital Distribution Strategies for Life Insurance

  • Author:
  • R. Uppily
  • Total Page Count: 9
  • Page Number: 95 to 103

MBA., M. Phil., CAIIB, MBM, FIII, PGDGILP, -Research Scholar Deputy Vice President-Indusind Bank Limited

Online published on 21 May, 2016.

Abstract

Themainobjectiveofthestudyis to analyze how digitalization can be used in insurance distribution channel. The theme based on which this article is conscripted is “Insurance on a Click”. There are five new approaches suggested, each one has a unique way of approaching the customer for insurance business, The five digital distribution startergies are

Insurance Office on Tab

Insurance on Mobile

Any Time policy Kioks (ATP)

Insurance on Online retail portal

Insurance exchange

Statistical informations clearly shows that technology will play a very vital role in the insurance distributon mechanism in the years to come

Keywords

Internet, GPRS, Distribution