Application of Pareto Principle for Service Quality Improvement in Eureka Forbes Water Purifier

The customer has always been at the centre of business at Eureka Forbes, India and they are constantly expanding the ways of reaching out to them to understand their needs and aspirations. The company is always passionate for delivering with excellence with high quality products to ensure satisfaction and the wellbeing of the families. Valuing the special bond it shares with customers, the team puts in extra efforts to maintain and deliver products of unmatched quality. Strict adherence to quality control policies ensures that its products meet the customer expectations in every way. The company believes in continuous process improvement in delivering the services to the end users; The consumer's experience while using product can be a valuable source for continuous improvement.

The research shall be based on the application of Pareto Principle for quality improvement in the services provided by the Eureka Forbes team. Pareto Analysis is one of the basic tools of quality. Pareto charts are simple to construct and interpret, and they can provide important insights for problem solving and process improvement.

The objective of the research shall be to identify the different causes for the customer complaints in Eureka Forbes Water Purifier. The research shall involve a literature review and an empirical study. A quantitative approach with regard to the method of research shall be applied. Document analysis-mainly complaint register and brainstorming interactions shall be used as a research instrument. The research findings shall help to better formalize the operating strategy of the Eureka Forbes team and thus helps to improve the satisfaction level of the customers. The research shall also suggest some guideline for continuous improvement.