Impact of online selling on physical retail in India

With the advent of time and technology, Internet has groomed as a new electronic retail channel for various transactions. Customers are more being attracted towards online shopping in comparison to traditional physical shopping. The purpose of this study is to review the impact of online selling on physical retail in India. The study also intends to review various factors that are affecting customers who are purchasing products online. To do this research, a survey was conducted amongst 420 customers, using online facility through Google forms. The responses have been analyzed by statistical methods such as frequency distribution, mean and graphical analysis. The survey results have been analyzed on the basis of various factors and factors and parameters such as age and gender of customers, modes of purchasing a product, most preferred online website, kinds of products purchased etc.