In this digital age, where almost everything is getting mechanised, there is still no substitute for the human resource in any organization. With the advent of 21st century, the concept of workforce diversity has become an indispensable requirement for business operating in competitive global business environment. There are three approaches to diversity management viz. Discrimination and Fairness Approach, Access and Legitimacy Approach and Learning and Effectiveness Approach. The present study is aimed at identifying the perception of employees working in IT/ITeS companies about the approaches to manage workforce diversity. The present research is exploratory-cum-descriptive in nature. The data was collected through a well structured questionnaire from Gurgaon, Noida and Indore. The study concluded that in case of all the three demographic groups (gender, marital status and qualification) significant difference has been observed on the aspects viz., in the workgroup, it is believed that the clients want to look inside the company and see people like themselves; the differences between people are considered as a source of new ideas. Hence, in order to improve the organizational effectiveness, measures should be taken to promote learning from these cultural differences.
Workforce Diversity, Diversity Management, Approaches to Diversity Management, Information technology, Information technology enabled Services
