A study on E-promotional activities of online shoppers in Chennai

The major activities of any Marketing Function in any business are promoting the product to their customers. Promotional activities are always drawn up based on the sales strategy combined with the nature and composition of the market. When it comes to the E-promotional strategy, the need for online advertising remains the same as it is for the conventional sales. Internet advertisement can reach every global market and so it influences offline sales too. Sales promotion is any initiative undertaken by an organisation to promote and increase its sales, usage or trial of a product or service. The need for promotion arises from the intensity of competition, both sales promotion-the short term incentives to purchase the product as well as advertisement-need for purchasing the product is needed for growth of the product. The study focuses on which form of promotional activity influences the users, to buy the product.