1Assistant Professor, Institute of Management Studies and Research, MDU, Rohtak
2Research Scholar, Institute of Management Studies and Research, MDU, Rohtak
3University Research Scholar, Institute of Management Studies and Research, MDU, Rohtak
Online published on 12 May, 2017.
Fast food is the need of the hour in the fastest growing sectors in the world of food industry. People are witnessing that over a few years fast food culture popularized in India due to increase in nuclear families, economic growth, per capita income and globalization. Fast food is faster becoming a norm. It is now becoming an everyday necessity as more and more challenges are posed to the younger generation who has less time to cook food as was the case in earlier days. The present paper is devoted to understanding the buying behavior of consumers towards fast food and an overview of Indian food processing industry.
Nuclear families, Fast Food, Packaged food, Food processing, Consumer behavior