1Professor & Head, Department of Computer Science and Engineering, Mahendra College of Engineering Salem, Tamil Nadu, India
2Business Analyst, NITS Solutions, Michigan, Dearborn, Novi, US
Online published on 21 May, 2016.
Internet is the trend word of past 3 decades and the power of internet has open wide angles for various markets. One such booming market is e-commerce. The biggest issue faced by data scientists is to create value and make decisions based on the enormous amount of data that flows in every day. Clickstream data is the data that is generated as and when a user clicks on the web page. This data helps to demonstrate the behavioral pattern of a user and much more vital information. In this paper, the data visualization of click stream data for an e-commerce website is demonstrated using SAP lumira. Various techniques to perform data visualization is also discussed.
