Seeking for a goldmine through total quality management and market survey

Quality gurus such as Anil Ambani, Ratan Tata and much more expertise have advocated various methodologies for business success and single out some quality practices. These practices have a positive impact on business performance in both manufacturing and service sectors.

This paper attempts to identify the TQM practices in two different sectors and examines the difference between them by analyzing their commonalities with respect to their implementation as applicable to both the sectors. The methodology adopted was critically examining the literature on TQM practices followed by manufacturing and identifying the competitors. For a successful development of a company to get well recognized, the prior step involves in identifying where we are standing comparatively to that of the competitor. This paper also deals with how to manage a level of commitment that must be maintained throughout the industrial or communal sector so as to find the chances to enhance in each and every aspect with that of our competitors. The results can provide guidance for service managers and quality practitioners aiming to implement TQM. Further, some survey strategies, managerial implications and future scope of this study are also prepared at the end.