“A study on impact of socio-economic environment on business in Maharashtra”

In the era of globalization no business can survive and grow without social harmony and without understanding the impact of demographic changes in the country or in state. The aim of socioeconomic study is generally to bring about socioeconomic development usually in terms of improvements in literacy, levels of employment etc. There are many lots of things which are affect on the decision making power like social, economical, political, technological, legal and psychological. Both Social and economical factors have positive and negative impact on entrepreneurship to take decisions for the business. the social structure and culture have great influence on functioning of business activities. Any business firm aims to entering in any market for its product and services must develop complete understanding of the socioeconomic philosophy of the society. This s paper focuses on changes in socioeconomic environment in Maharashtra and its impact on Business in future.