“Usage of technology in HR practices in Indian hotel industry”

Indian hotel industry has its own significance in strengthening the economy of India. The present Indian government is talking about “Make-in-India”. The mission “Make-in-India ”is incomplete without the growth of hotel industry. India is currently ranked 12th in Asia-Pacific region and 68th in whole world among the world's attractive destination. The future of hotel industry is bright. According to ICRA the Indian hotel industry will grow 11% in 2015–16 and the revenue is expected to grow by 5%-8% (IIFL, 2015). In this research paper the author will discuss the use of technology, social media and e-HRM practices used in Indian hotel industry. E-HRM is the use of technology for human resource activities and practices at organization. The human resource managers at hotels are using web-based solutions to change human resource management into real-time based human resource management (Swaroop, 2012). Another technological advancement is the use of social media at hotel industry. Social media is new tool of promotion mix of the industry (Mangold & Faulds, 2009). Social media is providing an opportunity even to small hotels to adapt born-global approach from the time of their inception (Zhou, et al., 2007). Social media provides a platform for two-way communication between hotel managers and their customers. There are other tools of advertising too like print media, television etc. but there is no comparison of social media tools. On the social media customers can also provide their feedback and comments on the services of the hotels. The use of technology, e-HRM practices and social media is very helpful in reducing the overall cost of operation of hotel industry.