Feasibility of business as a tool for sustainable development

Sustainability is one that can keep going indefinitely into the future. Businesses can collaborate for the sustainable development through economic growth, ecological balance and social progress. Sustainable marketing aims at marketing sustainable products and services which satisfy customer needs and significantly improve the social and environmental performance along with increasing customer value and accomplishing the company's objectives. It is the process of accessing how to design products that will take advantage of current environmental situations and replace demand for non-green products and services. This article attempted to highlight how businesses contribute towards sustainable development. Here is an attempt to find out what does it take to be a truly sustainable company and even is it possible? Whether sustainability can be achieved by a single enterprise? How the corporate houses are able to develop a sustainable business? How can corporate social investment strategies meet community development needs? The author has endeavoured to list out the agents of change to develop the structures, systems and ways of working and personal values that supports the organisation's sustainable development objectives and encourages others in the company to act as enthusiastic agents of change. Attempt has been undertaken to ensure whether the agents of change leads a company towards sustainability.