A study on brand recall through level of sex appeal in print advertising for selected products in Vijayawada

Advertising research has become one of the most interesting and challenging subjects in the ever changing the business world. Learning is an important subject in advertisement communication. Advertisers are continually trying to achieve some level of consumer brand recall and comprehension. It is generally felt that use of sex is one of the keys to successfully attract and hold the attention to target audience. With this backdrop, the present study attempts at exploring the use of sex appeal in print advertising as a tool for brand recall. The chief purpose of the study is to evaluate the fruitfulness are futility of sex appeal in brand recall.