International Journal of Research in IT and Management
  • Year: 2016
  • Volume: 6
  • Issue: 7

Consumer behaviors towards street food in Haryana

  • Author:
  • Jagbir Singh Dalal
  • Total Page Count: 13
  • Page Number: 1 to 13

Dept. of Hospitality & Hotel Administration, B.P.S. Women University, Khanpur Kalan, Sonepat, Haryana

Online published on 12 May, 2017.

Abstract

Haryana is a north Indian state with a rich history and culture. In India during recent years, there has been an increasing trend towards the sale and consumption of street food at the road side. This phenomenon is more seen in the urban areas of Haryana as well. This study was carried out in Rohtak, Sonepat and Panipat cities of Haryana. To do so, information was obtained from 300 households of Haryana. This study aimed to know consumer opinions towards street food. Street food sector have considerable potential for generating income and employment. This study will help street vendors to improve the sales of street food with customer satisfaction. This study will be helpful in generating employment especially for youth from among the economically weaker section in Haryana.

Keywords

Street Food, Consumer behavior, Street food Vendors, Haryana, India