Agility in supply chain and its impact: Automobile sector

Agility, in the last decades and modernizing business environments, has been advocated as a fundamental characteristic for competitiveness, aiming at increasing the organization's flexibility in new situations and opportunities. Ever changing customer demand driven fluctuations in market conditions have resulted in development of different supply chain oriented agility factors. Determination of agility factors in the supply chain of Automobile Companies has been the specific focus of this study. For this purpose, two case companies have been taken into account. Then the customer perception about both the automotive companies as a measure of operational performance has been linked with indentified agility factors, for impact assessment, and as a measure of competitiveness.