aDepartment of Executive administration, Science and Research Branch, Islamic Azad University, Saveh, Iran
bDepartment of Management and Accounting, Shahre Rey Branch, Islamic Azad University, Shahre Rey, Iran
*Corresponding author E-mail address: naddafs@yahoo.com
Online published on 15 March, 2014.
The purpose of this study is to investigate the impact of job satisfaction on organizational creativity. The study is practical, descriptive-survey based and quantitative (using questionnaires) in terms of subjective, methods of obtaining data and type of collected data, respectively. The research population includes the Dey insurance company's staff that is 600 persons, and 384 of them are chosen for the research using Cochran formula. The data analysis is carried out by utilizing Structural Equation Modeling (SEM) and LISREL software. The results present a significant and positive impact of job satisfaction and its dimensions (nature of work, leader's features, partner's features, promotion, and salary and wage) on staff creativity.
Job satisfaction, organizational creativity, insurance industry, Dey insurance company
