Creating Competitive Advantage by Adopting a Cloud Strategy in the Organization

None of the people in the business industry care about a technology unless it creates value and competitive advantage for him or her. Cloud computing has recently emerged as a model for the delivery of services on the Internet. This model is attractive to those who intend to start a business since it lets them start with the establishment a small sized company and extend its resources only when they really need it. For companies that provide cloud services or for companies that make use of cloud services, cloud computing creates opportunities which, if successful, provides long-term competitive advantage although such opportunities are unknown for many entrepreneurs and business people. Business success in the adoption of cloud computing requires a strategy which, in addition to the usage of factors such as software as a service, platform as a service and infrastructure as a service, explains business processes as a service. This article explains how to access new markets and increase the added value of information technology through cloud computing that should be examined in the adoption of a cloud strategy. In the end, the present study provides a solution for analyzing business value in connection with the adoption of a cloud strategy.