Building Customer Relationship Management through Data Mining and Data Warehousing (DMDW)

In this paper, thrown a light on Building Customer Relationship Management through Data Mining and Data Warehousing (DMDW). Gaining insight to improve business functions remains a major concern of any manager or decision maker. The past two decades have seen a wide diffusion of information technologies in all business activities. Internet has contributed to the explosion of available data. It is similar to the gold rush, a new sources of wealth was available to all kinds of manner. Suddenly, managers and decision makers became conscious of this wealth of data. It was natural to think about the best way to benefit from it. This is where data mining enters. Other than data mining, the literature uses knowledge discovery from data bases (KDD), information discovery, information harvesting, data archeology, and data pattern processing, has mostly been used by artificial intelligence and machine learning which are used to maintain customer relationship.