Impact of mass media on Rural tribal youth (With special Reference to Electronic media)

Today, the scope and expansion of mass media is increasing all over the world. Its use is increasing rapidly, especially among the youth in rural areas. In today's time, mass media has become such a part of the daily life of the young generation that it is impossible to imagine the present and future without it. Today the young generation is going through electronic media. Today, every person sitting in any corner of the world is connected to electronic media, but electronic media has two aspects, one positive and the other negative. In today's time, electronic media has become the main medium of mass communication. Smart phone has been the biggest medium for this. Everything can be accessed with the help of smart phone. In the presented paper, an attempt is being made to understand how electronic media is influencing the young generation.