This research examines the purchase behavior for fruit juices in the light of locations with three categories of consumers as a sample of the study. Locations selected are Gurgaon, Noida, and Agra. Research tries to construct a statistical and logical explanation for purchases that are influenced by location. The research was also tending to analyze the influence of diverse consumer type on purchases of Packed fruit juices. Two-way between-group ANOVA for IS computed to examine the study outcomes.
Packed fruit juice, Purchase behavior, Location, Consumer and Statistical analysis
