The increasing use of Social Networking in India has been on the rise among the new generation youths. In today's scenario, life of youth cannot be imagined without Facebook, YouTube, Instagram, WhatsApp, LinkedIn or Twitter. The new age social networking culture has been well accepted and has met an enthusiastic response from elder generations too. Research studies on this new age social media usage and impact within India have been limited to specific surveys and theories and not in practicality. The objective of this study is an attempt to investigate the extent of social networking impact on the Indian youth specifically the positive impact. The reason for selecting youth as the target audience is because the direction of a country and culture is decided by the direction taken by youths.
Social Media, Youth, Empirical Study
