International Journal of Research in Social Sciences
  • Year: 2011
  • Volume: 1
  • Issue: 2

Influential Factors Effect to the Trends of Online News Business

  • Author:
  • Teetima Piyasirisilp, Chanchai Bunchapattanasukdav
  • Total Page Count: 14
  • Page Number: 6 to 19

Shinawatra International University, Bangkok, Thailand

Online published on 26 September, 2013.

Abstract

Nowadays, online news has become the important part of daily life due to the benefit of information seeking, news following and news forecast. But in media business has many obstacles to operate the organization and develop to the goal. The objective of this study is to investigate the influential factors that effect to the future of online news. Results reveal that personal of organization, policy of organization, audiences (lifestyle, behavior, budget), technology (3G, new innovation), law, economic condition, social condition, politic condition and social network effect to trends of online news. While mass media organization try to changing their organization and responsibility in order to success in online news.

Keywords

Online News, New Media, Influential Factors